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Sep
One thing that made nike unique was the underside of the shoe. The grid like pattern believe it or not was inspired by a waffle iron.
The nike swoosh is a corporate trademark created in 1971 by carolyn davidson while she was a graphic design student at portland state university.
History of nike swoosh. It is intended to imply forwardness and efficiency. After 1995 nike removed their name from the design and therefore the font but their brand was established. Davidson s swoosh is the key identifier of nike.
So the swoosh came to be. For her efforts in the project davidson received 35. One thing that made nike unique was the underside of the shoe.
The grid like pattern believe it or not was inspired by a waffle iron. Then track coach and nike co founder bill bowerman wanted to design a shoe with enough traction that could absorb continuous pressure and energy. The swoosh is the logo of american sportswear designer and retailer nike.
Today it has become one of the most recognizable brand logos in the world and the most valuable having a worth of 26 billion alone. Bill bowerman and phil knight founded nike on january 25 1964 as blue ribbon sports. Upon changing its name to nike inc.
On may 30 1971 the company adopted the swoosh as its official logo the same year. Carolyn davidson a student at portland state university during the time knight ta. The swoosh was officially patented on june 18 1971.
Davidson continued to work for nike as a designer creating ads posters and catalogs. A few years later after davidson parted ways with the company she was invited back to nike to have lunch. When it was first introduced the logo featured the thick check with nike written in all caps sitting atop.
Later in 1995 nike adopted the lone swoosh which is seen at most storefronts. You ve seen the shoe and you know the swoosh but chances are you don t know much about the history of the nike logo. Footwear leather a history of the nike swoosh logo different opinions on the same event.
Often referred to as the nike tick nike check and other nicknames the swoosh was created by student and freelance designer carolyn davidson who was paid a mere 35 at the time. The nike swoosh symbol was first used by the company in june 1971 after it was registered and patented with the us patent office. The name written in futura bold was later added to the swoosh symbol by carolyn davidson.
This was how nike and swoosh got together and thus was born a legend. This is what wikipedia says. The nike swoosh is a corporate trademark created in 1971 by carolyn davidson while she was a graphic design student at portland state university.
She met phil knight while he was teaching accounting classes and sh. The now famous swoosh was first used by nike on june 18 1971. Today the swoosh logo and the just do it slogan are among the world s greatest and most recognizable trademarks.