22
Jun
High life is grouped under the pilsner category of beers and is 4 6 abv. If champagne of beers is miller high life s slogan then high life is miller high life s command the ambiguity says something about.
It changed in the 50 60s.
Miller high life slogan. The high life slogan was part of the miller time campaign that launched in 1971 by mccann that helped usher in the work hard play hard mentality of beer advertising. If you ve ever thought that the miller high life slogan champagne of beers sounds like a hipster s hashtag from an instagram story being posted from a cracked booth in a dive bar you are not alone. In the modern world of full bodied fragrant craft beer many people scoff at cheap light beer like miller high life or pbr.
Maybe more than any other beer high life has been associated with the idea of a reward for a hard day s work. As the classic high life jingle says if you ve got the time we ve got the beer this attitude of respect between brewer and customer is something that miller high life has always stood for. It used to be the slogan for miller high life.
It changed in the 50 60s. Because back in the 1970s miller high life came up with the infamous miller time ad campaign complete with a jazzy jingle if you ve got the time we ve got the beer the jingle. The high life the high life.
If champagne of beers is miller high life s slogan then high life is miller high life s command the ambiguity says something about. This beer was put on the market in 1903 and is miller brewing s oldest brand. High life is grouped under the pilsner category of beers and is 4 6 abv.
The prevailing slogan on current packaging is the champagne of beers an adaptation of its long standing slogan the champagne of bottle beers. Accordingly this beer is noted for its high level of carbonation making it a very bubble filled beverage like champagne.